How to Attract Millennials to Your Next Event
For starters, Millennials rely heavily on social media for communication. If you can master the Millennial language, you can have success. Utilizing social media for advertising for your event is brilliant. The most important aspect is to learn your target market through an analysis.
By increasing mobile-friendly communication, you can open up a realm of opportunities. For example, if you’re hosting a networking event, connecting with potential attendees via LinkedIn will most likely present the greatest opportunity of them supporting your event. Upon inviting them, ask them to share the event with peers that may also be interested in attending.
Adding peer-to-peer elements can persuade millennials to participate and engage. Depending on the type of your event, you may be able to host focus groups or small group projects that require communication and connection between attendees.
Utilizing social media marketing is also another aspect of drawing in Millennials to your event. If you’re hosting an event for a brand, maintaining a strong social presence is crucial, especially in days leading up to the event. This is a great way to build your brand online. Posting videos and fun elements to keep viewers engaged is a great creative strategy.
An additional aspect that will urge Millennials to attend is if your event is involved with a charity. Giving back is important to Millennials and is becoming a common ground that they look for when choosing a company. Supporting a good cause is always a good idea and a bonus for attracting Millennials.
No matter if you are promoting an event for your client, your business, or yourself, doing so with Millennials in mind will help it be successful. Don’t forget to do your research and identify your target market!