How to Attract Millennials to Your Next Event
Attracting different types of attendees can play a large role in the continued success of your events. We all have target markets that we cater towards for our events and as the years pass by, the Millennial generation will begin to impact this market even more.
Our events and our attendance rates, fundraising and marketing campaigns will all be influenced by the up and coming generations. So how can you begin attracting the Millennial generation to your events and engaging them while they are in attendance?
Become Mobile Friendly
Taking a look at your events and your website is a great place to start attracting Millennials. Ensuring that your site is optimized for mobile use is an important step towards increasing your engagement online. Many people are researching, registering and discussing events through a mobile device. This will only continue to increase over time, so get ahead of the game and review your online presence.
Add Peer-to-Peer Elements
Millennials enjoy interacting in a group. They are much more likely to attend an event if they can do so with friends. Events such as endurance races, concerts, and festivals are all more enjoyable for Millennials when their friends are in attendance.
Social Media Marketing
In this day and age, almost everyone is interacting with some form of social media for their special events. Start out by having a strong social presence and keep it updated on a regular basis. This is a great way to build your brand online. Finding new and exciting ways to integrate social media into your event promotion is a fabulous tool for engaging Millennials.
Social Media Onsite
Continue with your social media presence by promoting social sharing onsite at the event. By promoting an event-specific hashtag and your company or event Twitter handle, your attendees will be able to post messages and interact with your online brand.
Following the event, post thank you messages, results or future promotions on your social media outlets. These are just a few ideas to begin using social media to interact with this generation. Think outside of the box and get creative!
Hire a Millennial
Adding someone to your staff who is from this generation is an excellent way to increase your knowledge and perspective on this age group. Having an inside source provides you with a chance to ask their opinion on certain event elements and perhaps gain some new ideas from a younger co-worker.
The Millennial generation will continue to increase their impact in many different industries, especially the event sector. This generation is dedicated to community and connection and will make for valuable attendees, employees, and volunteers. Learning more about this group will help us all to be better marketers and event managers.