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By in Destination 0

Tips on Planning a Successful Destination Event

Successful Destination Event

Planning larger events can be quite difficult, especially with the large number of details involved in the process. And while planning an event at home (or nearby) is definitely stressful, planning a destination event can go even more out of control.

So, how do you avoid a disaster (and the anxiety and stress associated with planning long-distance events)? We have some tips for you – so read on and find out more.

  • Consider the weather. Do a bit of research before deciding on a location and date, so that you avoid the worst parts of the year (e.g. monsoon season, hurricane season, and so on). Of course, the weather is always a gamble but it is still better to do everything in your power to avoid a rainy day!
  • Yes, you should absolutely hire a local planner. This is one of the best things you can do if you don’t want to lose your sanity by the end of the planning process. Hire a local wedding or event planner to help coordinate everyone else from the location. Hire a local to help you find the best vendors. Hire a local to have the best destination event ever!
  • Find your perfect spot. It may be easier for you to find beautiful outdoor or indoor spaces suited for your event when you’re planning it in your hometown or the nearby area. However, when you choose the right spot for a destination wedding or party, you need to be extra-careful with a large number of details: if a place can be booked for your event, if there are any music or alcohol restrictions in the area, and so on.
  • You need to make a trip down there. Once you’ve chosen your spot, you really need to make at least one trip down there (to see the venue, to book certain vendors, and so on). This will give you a lot more peace of mind throughout the entire planning process and it will help you decide on event specialists who are truly suitable for you and your style.
  • If planning a wedding, be sure to research the local legislation. Even if you are within the borders of the USA, it is important to know that every state’s laws are different when it comes to marriage –so be prepared and gather your paperwork. Otherwise, you might end up with a marriage that cannot be legally recognized once you get back home…

Most importantly, though? Don’t stress out. Yes, things might slip a bit out of control at times, but it will be nothing you can’t handle. Keep a smile on your face – a big event is closing in on you and you deserve to be happy about it!

By in Entertainment Tips 0

How To Get Sponsors For An Event

In the early stages of planning your event, you’re full of vision and excitement. As the theme is selected and the details start rolling out, you will have to face one crucial question: how are you going to fund this event? Chances are, unless your company has a generous budget, you are going to have to look outside the organization to finance your vision.

Outside sponsorship will likely be the most helpful option in setting your event up for success. However, it can be a challenge to find sponsorship. You may face rejection, or not get a response at all. But don’t be discouraged, there are plenty of ways to get the help you need to bring your plans to reality!

  1. Make Your Proposal Memorable

Think of the search for a sponsor as job hunting. Every chance you get, you want to make yourself stand out! After all, the company reviews dozens of proposals on a daily basis. Why does your event stand out among the other applicants?

Consider these tips to make your proposal memorable.

 

  • Start with The Story: Does your company have humble beginnings? Are you a part of an old-fashioned family business? Or perhaps you’re an open-minded hotspot for millennials? Get their attention with an emotional connection that can strike a chord with the sponsoring company
  • Give Them The Basics: Describe your mission statement and how your company lives up to that daily so that they have a clear understanding of what you do.
  • Paint Your Audience: Give them a picture of the demographic audience you are trying to reach.
  • Crunch the numbers: Be honest and detailed about the estimated funding amount needed. Elaborate on what each portion of funding is needed for, including venue rental, food, travel compensation, and so forth.

 

  1. Answer the “Why?” Question:

Sponsorship should be a mutually-beneficial relationship. Be quick to put their anxieties to rest and assure them that they will benefit from funding your event.  Whether you invite them to partake in your event, or you give them promotion and advertising, make sure they get the most bang for their buck through these incentives:

 

  • Name Drop: Begin mentioning the sponsoring company in your blog posts, emails, or newsletters.
  • Provide Incentives: Offer freebies or discounts for customers who purchase the sponsor’s products or services.
  • Get Creative: Add the sponsoring company’s logo into all of your promotional products and mediums.
  • Give Them a Follow: Encourage your followers to “like” or follow the sponsor’s social media content.

 

  1. Meet in The Middle

It can be risky for sponsors to fund your company, especially if your business is just getting off the ground. With that in mind, propose a “trial” sponsorship that will earn their trust and build their confidence.

Instead of going straight for the big bucks, first, seek out a trial opportunity in which you as for a smaller portion in exchange for something small in return. For example, if you know you will need $100,000, offer to settle for $10,000 and invite the sponsor to send one guest speaker, set up a booth, or put their logo on a single promotional item.

In this way, the potential sponsors can test the waters with your company in a way that won’t hurt them too badly if the outcome of your event isn’t what was expected.

  1. Form Partnerships with Better Established Companies

A common obstacle many brands face is that they simply do not have the name recognition to get sponsorships on their side. Partnering with other well-known companies in the same industry to form a joint event could help leverage your reputation and credibility. This way, potential sponsors will see that you and your partnering organization are capable of drawing a large crowd and are a good investment.

When seeking joint partnerships, find establishments in your corner, but avoid direct competitors.

  1. Do Your Homework

Thoroughly research each sponsor you plan to contact. Gather context by studying any current events or transitions the company might be going through so that you can find the opportune time to chime in to the existing dialogue. Are they in the midst of a new release, are they making a move across town? Or are they perhaps hosting an event of their own?

Make the potential sponsor feel known and understood by referencing their current situation, and even offering your collaboration as help.

  1. Be Confident

Attaining sponsorships may not always be easy. With effective communication, a confident proposal, and clear terms that prove the mutual benefit of the partnership, you may find yourself with a sponsorship in no time at all!

By in Uncategorized 0

How to Promote Your Event Through Social Media (Vol 3)

We are back for more tips and tricks to promote your event on social media. Keep reading as we dive back in for ways you can generate excitement and engagement through social media.

#11 Create A Facebook Event Page

While this may seem small scale and arbitrary, most people log into Facebook at least once a day and are more likely to find out about your event if you create a Facebook event page.

By creating a Facebook event page, you are giving our guests a one-stop-shop for all the information they need for your event that is convenient and easy to find. You can add the time and date, links to websites and social media, and even buttons for ticket purchasing made easy.

Facebook will also help with your event success with their targeted news feed ads and event insights to measure the effectiveness of your efforts. And as the big day approaches, you have the tools to send out reminders which encourage people to RSVP and promote ticket sales.

#12 Create A Warm Welcome

Instagram has provided its users with new tools to make connecting easy! When you receive a new follower, send them a direct message with a brief 15-second video extending your thanks and inviting them to your upcoming event.

To add an even more personal touch and boost the relatability of your brand, have the person who made the videos greet attendees at the event. After all, there’s nothing better than a familiar face!

#13 Build Excitement With Your Podcast

Whether you host your own, or you land a guest spot on another podcast seize the opportunity to share about your upcoming event. Weave the value proposition into the conversation while mentioning who the speakers are and how your guests will benefit from attending.

Highlight takeaways that will pique the interests of your guests and get them exciting about what’s coming!

#14 Create Shareable Graphics For Your Speakers

When asking others to promote events, it is important that you make it as user-friendly as possible! Make it fun and simple for your guest speakers to promote their presentation by curating ready-made graphics for them to use!

Use flattering photos of the speaker, and keep the image consistent with the branding of your event. Go the extra mile by making several copies of the graphic in a multitude of sizes to make sharing across platforms clean and seamless.

Finally, encourage your speaker to share the graphics on their social media platforms, blogs, stories, and so forth!

#15 Leverage Facebook Tools

Don’t just stop at creating a Facebook Event page! Update every corner of your Facebook presence to reflect the anticipation and excitement of the upcoming event. Showcase your advertisement through a cover photo, add a Call-to-Action button, and keep promotion consistent!

With Facebook’s tools such as its new Call-to-Action button, users can easily redirect audience members to purchase tickets, sign up, or follow your event!