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Event Planning Mistakes to Avoid

We make mistakes. Everyone does. While some mistakes are unavoidable, it’s important to learn from them so that you can avoid making them in the future. Check out some common mistakes below and how you can avoid them!

  1. Not asking for help (enough) – no matter what stage of life or business you’re in, asking for help can change everything, but it’s important to create a relationship with the person you need help from before you ask for help. Ask for help, but build a relationship first.
  2. Not paying attention to your financial situation – It’s easy to have a financial advisor take over your finances or never open your bank statements, but sticking your head in the sand only leads to more insecurity and worry. Make sure to keep track of EVERYTHING you spend money on. Use spreadsheets, software systems…whatever works for YOU, do that.  And you shouldn’t just be keeping track of the money spent on planning an event, but also everything that is spent on running your business as a whole! Take accountability for your finances – no matter what.
  3. Not celebrating your accomplishments – it’s easy to let things pass because they’re “no big deal.” However, if you don’t celebrate even your smallest accomplishments then it’s hard to keep going when things get tough. Celebrate your successes. Always.
  4. Avoiding setting up systems – this takes time but start setting up systems as early as possible. Start by identifying what you love doing and are good at vs. those tasks you avoid because you don’t want to do them. Once you’ve got your list, find someone (whether you find an intern or hire an employee) who loves doing the tasks you don’t enjoy. Allow them to focus on the things you dislike so you can focus on the parts of planning events and running your event planning business that you love. Do what you love and delegate the rest.
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How to Attract Millennials to Your Next Event

For starters, Millennials rely heavily on social media for communication. If you can master the Millennial language, you can have success. Utilizing social media for advertising for your event is brilliant. The most important aspect is to learn your target market through an analysis.

By increasing mobile-friendly communication, you can open up a realm of opportunities. For example, if you’re hosting a networking event, connecting with potential attendees via LinkedIn will most likely present the greatest opportunity of them supporting your event. Upon inviting them, ask them to share the event with peers that may also be interested in attending.

Adding peer-to-peer elements can persuade millennials to participate and engage. Depending on the type of your event, you may be able to host focus groups or small group projects that require communication and connection between attendees.

Utilizing social media marketing is also another aspect of drawing in Millennials to your event. If you’re hosting an event for a brand, maintaining a strong social presence is crucial, especially in days leading up to the event. This is a great way to build your brand online. Posting videos and fun elements to keep viewers engaged is a great creative strategy.

An additional aspect that will urge Millennials to attend is if your event is involved with a charity. Giving back is important to Millennials and is becoming a common ground that they look for when choosing a company. Supporting a good cause is always a good idea and a bonus for attracting Millennials.

No matter if you are promoting an event for your client, your business, or yourself, doing so with Millennials in mind will help it be successful. Don’t forget to do your research and identify your target market!

 

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Theming Your Mitzvah

mitzvah

There are many things to take into account when planning a party. A number of guests, style of decor, and what food to serve just to name a few. It is also important to ensure that the host of the event is on board and excited about the party. Here are some things to consider when theming your Mitzvah.

What does the host want?

Before you begin planning your Mitzvah, think of things that you are interested in and that would make good themes. Choosing a theme based on interests is important and will ensure that your host will have a good time. One of my favorite Mitzvahs was Candyland themed because the host loved candy!

There are endless possibilities…

Now, think of the type of food that you would like to serve. Taking catering and your host’s favorite desserts into consideration is a great way to throw around ideas when choosing a theme for your Mitzvah.

Event space + decor

Last but not least, it is important to choose a theme based on your event space. The physical space may give you some ideas regarding themes as well. Once you have an event space, think of decor and event design. What would look good in the event space?

Now once you have a theme, have fun planning your Mitzvah! They are a day of celebration and should be fun to plan, too.