Hollywood Pop Gallery

Entertainment Tips

By in Blog, Entertainment Tips 0

Event Planning Mistakes to Avoid

We make mistakes. Everyone does. While some mistakes are unavoidable, it’s important to learn from them so that you can avoid making them in the future. Check out some common mistakes below and how you can avoid them!

  1. Not asking for help (enough) – no matter what stage of life or business you’re in, asking for help can change everything, but it’s important to create a relationship with the person you need help from before you ask for help. Ask for help, but build a relationship first.
  2. Not paying attention to your financial situation – It’s easy to have a financial advisor take over your finances or never open your bank statements, but sticking your head in the sand only leads to more insecurity and worry. Make sure to keep track of EVERYTHING you spend money on. Use spreadsheets, software systems…whatever works for YOU, do that.  And you shouldn’t just be keeping track of the money spent on planning an event, but also everything that is spent on running your business as a whole! Take accountability for your finances – no matter what.
  3. Not celebrating your accomplishments – it’s easy to let things pass because they’re “no big deal.” However, if you don’t celebrate even your smallest accomplishments then it’s hard to keep going when things get tough. Celebrate your successes. Always.
  4. Avoiding setting up systems – this takes time but start setting up systems as early as possible. Start by identifying what you love doing and are good at vs. those tasks you avoid because you don’t want to do them. Once you’ve got your list, find someone (whether you find an intern or hire an employee) who loves doing the tasks you don’t enjoy. Allow them to focus on the things you dislike so you can focus on the parts of planning events and running your event planning business that you love. Do what you love and delegate the rest.
By in Blog, Entertainment Tips 0

How to Attract Millennials to Your Next Event

Attracting different types of attendees can play a large role in the continued success of your events. We all have target markets that we cater towards for our events and as the years pass by, the Millennial generation will begin to impact this market even more.

 Our events and our attendance rates, fundraising and marketing campaigns will all be influenced by the up and coming generations. So how can you begin attracting the Millennial generation to your events and engaging them while they are in attendance?

Become Mobile Friendly

Taking a look at your events and your website is a great place to start attracting Millennials. Ensuring that your site is optimized for mobile use is an important step towards increasing your engagement online. Many people are researching, registering and discussing events through a mobile device. This will only continue to increase over time, so get ahead of the game and review your online presence.

Add Peer-to-Peer Elements

Millennials enjoy interacting in a group. They are much more likely to attend an event if they can do so with friends. Events such as endurance races, concerts, and festivals are all more enjoyable for Millennials when their friends are in attendance.

Social Media Marketing

In this day and age, almost everyone is interacting with some form of social media for their special events. Start out by having a strong social presence and keep it updated on a regular basis. This is a great way to build your brand online. Finding new and exciting ways to integrate social media into your event promotion is a fabulous tool for engaging Millennials.

Social Media Onsite

Continue with your social media presence by promoting social sharing onsite at the event. By promoting an event-specific hashtag and your company or event Twitter handle, your attendees will be able to post messages and interact with your online brand.

Following the event, post thank you messages, results or future promotions on your social media outlets. These are just a few ideas to begin using social media to interact with this generation. Think outside of the box and get creative!

Hire a Millennial

Adding someone to your staff who is from this generation is an excellent way to increase your knowledge and perspective on this age group. Having an inside source provides you with a chance to ask their opinion on certain event elements and perhaps gain some new ideas from a younger co-worker.

In Conclusion

The Millennial generation will continue to increase their impact in many different industries, especially the event sector. This generation is dedicated to community and connection and will make for valuable attendees, employees, and volunteers. Learning more about this group will help us all to be better marketers and event managers.


POP INSIDE(er) – A Sweet Perk For Our VIP’s

Events  |  Lifestyle  |  Everything
brought to you by Hollywood Pop Gallery
In homage to the Rothschild family’s 
1972 Surrealist Ball attended by notable elites 
like Audrey Hepburn to Salvador Dali, 
this exclusive Halloween gala has resurfaced 
in enviable fashion as the Illuminati Ball.   
clad in extraordinary costume, 
are selected to travel to a secret 
lakefront estate 
and are in for a night they’ll never forget 
but are sworn to never share.  
Our POP Insider will be on location 
for this years soirée, so be sure to 
contact Hollywood POP 
for the exclusive access 
to next year’s gathering 
as-well-as other elite occasions.  
October may be the month of candy,
but you can still have this 

 sweet celebration year round!
One of our favorite party features 

is a jet set candy station 
featuring confectionary creations 

from all over the world!


Wedding favors are full of flavor this year! 
The trendiest way to say thank you 
to family and guests is to 
send them home with a sweet goodbye 
and specialty candy bento boxes. 
Treat them with a selection of 
our favorite Champagne Gummy Bears 
and Limoncello Cordials.
POP! Off the Press
The New York Times agrees! 
Wedding Toasts should never be Wedding Roasts.  
Our very own Brett Galley offers clever insight in producing 
a unique and memorable toast 
sure to delight guests and especially 
the bride and groom.
The Lambs Club


Located in The Chatwal Hotel, 76 luxury rooms 
and the Red Door Spa are available to complete the occasion. Social events can be held for groups of 10 to 150 guests.
The National
Greenwich, CT – NYC, NY
Book your upcoming holiday party
in the private Grill Room
at The National by November 15th
and receive custom sweet treats
for your guests to take home.
The Lambs Club
New York, NY

This November,
have the Broadway Brunch Experience
as the Stars of “Chicago The Musical”
perform jazz standards and show tunes
while you sample classic brunch dishes
with a Lambs Club twist
like Stuffed French Toast
and Lobster Fra Diavolo Bloody Marys. 
Be sure to mention ” Hollywood Pop Perks”
when you make your reservation!
to receive a complimentary specialty cocktail.

New York City

13 Gramercy Park South
New York, NY 10003


Greenwich, CT
24 Field Point Road

Greenwich, CT 06830

London England