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How to Promote Your Event Through Social Media (Vol 3)

… Continued from How to Promote Your Event Through Social Media (Vol 2)

#11: Create a Facebook Event Page

Most people log into Facebook at least once a day. Make it easy for them to keep up with event news by creating an event page listing. Your event page is also a great place to encourage networking before the event. The convenience of an event page also encourages sharing by attendees.

To help make your event a success, Facebook has added new tools such as targeted news feed ads and event insights to measure the effectiveness of your efforts.

As the big day approaches, don’t forget to send out reminders to encourage people to RSVP on your event page.

#12: Welcome New Instagram Followers With a Video Invitation to Your Event

Instagram has made it very easy to offer a warm welcome: direct messages with video. You have 15 seconds to say thank you to your new followers and invite them to your event. This is especially effective if the person making the video will also be at the event to greet attendees. Who doesn’t like to see a familiar face when in unfamiliar surroundings?

#13: Mention the Event in Your Podcast

Whether you have your own podcast or you’re a guest, seize the opportunity to discuss your upcoming event. Be sure to talk about your value proposition—not just who the speakers are, but what your listeners can gain by attending.

Remember, you’re asking people to invest time and resources to attend—highlighting important takeaways is a great way to pique interest and get more registrations. And don’t forget to talk about the fun stuff, too!

#14: Create Special Graphics in a Variety of Sizes for Your Speakers

Make it fun and simple for your speakers to promote their presentation at your event. Be sure to use a great photo of the speaker and keep the image consistent with the branding for your event.

Since different social media platforms use various sizes of images depending on the type of post, take the time to create graphics in a multitude of sizes. This makes it convenient for your speakers to optimize the images on whatever social network they use.

Encourage your speakers to share, share, share the graphics on their social platforms, blogs, email signatures and more.

#15: Leverage Facebook’s Call-to-Action to Drive Traffic to Your Registration Page

You’ve already (hopefully) updated your cover photo to showcase your event, so why not take it a step further by adding a Call-to-Action (CTA) button?

Facebook recently rolled out its new CTA button for pages, said to “bring a business’s most important objective to the forefront of its Facebook presence.” What could be more important than generating event revenue for your business?

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How to Promote Your Event Through Social Media (Vol 2)

… continued from How to Promote Your Event Through Social Media (Vol 1)

#6: Create One Unified Hashtag for Use Across All Social Channels

This tip may seem like a no-brainer, but you would be surprised how many events skip this vital step. Create, use and market your event-specific hashtag. You should be using this hashtag well in advance of your event dates and it should be included on EVERYTHING. Every digital image you create, every piece of collateral, your email signature… Anywhere you can think of—share it!

By using an event-specific hashtag, you’ll make it really easy for people to find not only what you’re sharing, but what other people are saying, too!

This is also a great way to create and participate in an engaging conversation with attendees and interested parties.

#7: Mention Your Event and Hashtag in All of Your Bios

Now that you’ve created your hashtag, don’t forget to add it to the Bio (About) section of each of your social accounts. An event hashtag in the Bio section is an often-underused tactic, but it has the potential for big gains. Once you have a link to your event, update your Bio section, and then people have a very simple way to find out more. They just need to click the link!

Not only does this create an easy way for people to see the event, it also ties that event directly to YOU. Ultimately, people connect to people and this is one way to give authenticity and transparency to you personally, not just the event.

#8: Share Pictures of Speakers With Quote Overlays

It’s almost impossible to overemphasize the importance of using visuals in your marketing. Donna Moritz of Socially Sorted explains, “In this fast-paced, noisy online world, visual content is the best way to not only capture the attention of fans, but also to have them take action on your content.”

While a headshot of a speaker might excite some people, it’s important to share something worthwhile from that speaker as well. Take one powerful statement from each of your speakers and add that to a graphic containing a headshot of the speaker. This gives people something to tie to that speaker, a glimpse into his or her personality or presentation.

This also provides another opportunity to give your speakers additional exposure. (And for them to share with their own audiences, providing exposure for your event.)

#9: Create a Group Post Featuring Event Speakers

Odds are, you selected your event speakers because they’re thought leaders in their fields. What better way to highlight the caliber of talent at your event than an expert roundup blog post?

Asking your presenters to contribute to this type of post has several benefits:

  • Your speakers will feel appreciated when they are afforded an opportunity to display their expertise to your audience.
  • Prospective attendees get a preview of the excellent content shared at your event.
  • Your readers gain the wisdom from multiple experts in one post.
  • This type of post is often one of the most shared, providing you valuable evergreen content.

Some ideas for roundup posts are marketing tips, favorite tools, blogging tips and marketing predictions. You can also do niche roundup posts such as Facebook advertising tips, Twitter tools, etc.

#10: Share Behind-the-Scenes Visual Content

A LOT of work goes into pulling off a fantastic event. Give a glimpse into this exciting and sometimes chaotic experience by sharing images and videos of the preparations going on.

Share stories of how you’re pulling everything together and don’t forget, mistakes and challenges happen. Be authentic and share the challenges you face and what steps you took to resolve them. It humanizes your brand and makes you more relatable.

Posting behind-the-scenes photos and videos is also a great way to generate buzz and boost engagement. It builds an emotional connection by fostering a sense of being an insider to the event, a “glimpse behind the curtain.”

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How to Promote Your Events Through Social Media (Vol 1)

What is the best form of promoting a special event? Social Media is growing so much that you don’t get many paper invitations in the mail anymore. There are even some weddings that only do electronic invitations. Talk about saving money. Even cheap wedding invitations can cost up to a dollar an invite. So even a small wedding inviting 200 people, can cost on the low end of
$200 for invitations. That doesn’t even count the stamp to mail out the invitation or the stamp to receive the reply card back. With the electronic response, the cost almost vanishes for invitations.

Facebook Events: There are Facebook events for everything these days. There are so many it is hard to keep track of anything. Creating a Facebook event is a great way to promote your event. It shows who all is going and provides room for dialog and questions. It also shares with anyone’s friends when they say they are attending or even that they are interested in an event.
Each comment, like, or movement on the event notifies the people invited to the event to check it out. You can even boost a post on Facebook to reach a certain demographic. You can reach people by their location, gender, age, interests. You can even pay to boost a post on Facebook. You can set a limit to what you want to spend for advertising via a boosted post. You get a summary from the boost with the numbers associated with a paid boost and an organic boost.

Snapchat: My new addiction is the Snapchat Map. I love seeing what everyone is doing. I don’t care so much for their actual location most of the time, but it is fun to see the Bitmojis flying, driving, listening to music, playing sports and other fun stuff. Anyway, this Snapchat Map is a big deal for getting people to attend, post stories and get others to join in on the fun. Creating a
special filter or a Geo Story with your location for the event can go a long way for promoting your event.

Twitter and Instagram: These are big with setting a trend with a #. Make sure you advertise in any format #youreventname. Get your name out there and get followers on Twitter and Instagram. The more followers you have the further your reach will go in any social media platform. Posting photos before and during the event on both sites is important. Thanking anyone via @joeshmo will help reach an additional group of people as well. Social Media is consuming more of our life all the time. It is important to use all of the resources that are available to you. Many people use more than one of the social media methods that were discussed but everyone has their favorite method. Using all of these methods you will reach more people. It is important to remember if someone has never heard of your event; how can they attend?