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How to Promote Your Events Through Social Media (Vol 1)

Does your business conduct events?

Are you wondering how to use social media to promote those events?

Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event.

Read on to see various creative ways to increase awareness, engagement, and sales for your event.

#1: Use Facebook Ads to Remarket to Prospects

Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show event ads to Facebook users who left the website before purchasing a ticket.

Remarketing can be a very effective strategy because people rarely buy the first time they hear of an event or see an offer. This is especially true for big-ticket items like conferences and conventions.

#2: Create a Highlight Reel From Prior Events

Video provides a unique opportunity to convey the energy and excitement of a live event. Great visuals and catchy audio are a potent combination that drives registration. It also creates engagement opportunities as the video is shared with friends.

Things to keep in mind when creating a video:

  • Remember your intended audience. Your video should convey the value of your event to prospective attendees. Make the benefits of attending crystal-clear.
  • Host on both YouTube and Vimeo. Each platform has different strengths, so take advantage of that. YouTube is the #2 search engine in the world and the most used video platform on the Internet. Vimeo, though smaller, offers more control over your brand and no distracting banner advertisements.
  • Leverage it everywhere. Video can be shared almost everywhere: your website and/or event landing page, in your newsletter, in articles, with affiliates and on social media, including 15-second clips on Instagram. 

#3: Harness the Power of Visual Testimonials

Do you have great comments in the exit surveys from previous events? Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, speakers or your event in general. Don’t let those nuggets go to waste!

#4: Empower Affiliates, Fans and Attendees With Shareable Assets

Make it easy to share your event. Provide a web page with branded downloadable resources that fit any platform.

For attendees: Capitalize on their excitement! Provide a button to immediately share a tweet or post when they land on your thank-you page after registering.

#5: Use Photos of Attendees in Social Updates

If you have a repeat event, leverage those fun photos you took at previous events. Even better, share user-generated content on your social accounts.

Take a flattering, fun picture of some of your attendees and create a status update. Identify the people in the picture and be sure to tag them if you can. This gives people an opportunity to comment and talk about how much they learned or what a great time they had and how much they’re looking forward to attending again.

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What is Event Planning?

When you’re first deciding how to be an event planner there are many things you need to do.

There’s an overwhelming amount of information and action to take – especially if you’re looking online.

How do you move forward and take stride when you’re just starting in the industry?

First, decide if event planning is right for you. Many newbies love the idea of planning events but they don’t ask themselves, “What is event planning?”

With so many job titles and job descriptions, many people confuse event planning and event management.

What is Event Planning?

Event planning is the process of budgeting, scheduling, choosing a venue or event site, coordinating permits and licenses, arranging entertainment including bands and speakers, and meeting with caterers to choose a menu. The term event planning is used when planning weddings, meetings or parties.

Event Management is the process of overseeing and managing the entire event from start to finish, including the event team and/or volunteers. Typically, event managers have more experience than a planner and manage the entire project. The term event management is usually used when referring to large-scale events like festivals, conferences, or concerts.

Regardless of which title you choose to give yourself, there are 3 key qualities that an event planner must have to succeed.

  1. Time Management – you must be able to coordinate multiple schedules at once, in order to be a successful event planner.
  2. Resourcefulness – thinking quickly on your feet is critical to planning events – no matter what size – because even the best laid plans don’t always go as planned and you’ll need to know how to seamlessly fix issues without your client or the event guests knowing.
  3. Budgeting – one of the most important skills to have as an event planner, yet often ignored because many of us like the creative side of event planning more than dealing with the bottom line. However, in order to be a successful event planner and make a profit, you must know your numbers. If budgeting scares you, sign up for a class at a local college to learn the basics.

3 Reasons Event Planning is Not For You

What if you love planning events but you aren’t sure it’s the right career path for you?

Giving yourself permission to plan events on the side or for fun is absolutely OK, but if you’re wondering if it should be a full-time job, ask yourself if you struggle with these 3 skill busters.

  1. Procrastination – if you’ve been dabbling in event planning for more than 6 months, this may not be the right career choice for you. Taking action quickly, being responsive and decision-making is all part of the job.
  2. Discretion – lacking discretion and understanding how and when to send client updates is fundamental. If you feel the need to update your client about ever (little) detail when you should spend time fixing problems and/or finding solutions, event planning is not right for you.
  3. Listening Skills – not having the ability to listen and understand client needs leads to mistakes and bad decisions. Effectively listening to your clients, vendors and team make your job a lot easier.
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Technology Trends to Know

technology trends

Technology has changed the event industry and in many cases has made planning and organization a whole lot easier. Here are some of our favorite hidden gems from the tech world that we think you should know about if you don’t already. Hopefully, we can provide at least one new takeaway to make your life easier and more efficient. 

1) CHARGING STATIONS
An increasingly popular addition to events is portable charging stations. Power up your handheld gadgets at these chic and efficient kiosks. 

2) ALLSEATED 
Whether you’re an amateur party planner, an event planning pro or a couple planning their own wedding, AllSeated makes diagramming and seating charts a dream. 
This web-based service allows you to create and view venue maps, manage floor plans and table layouts, create seating arrangements and compose guest lists. And better yet, it’s free!

3) TIMELINE GENIUS 
Looking for a tool that makes creating wedding timelines quick and painless? Timeline Genius saves you hours of work and makes editing a breeze. This intuitive and efficient program saves contact information for all of your vendors, venues, and clients, allowing you to add contacts to your timelines in seconds.

4) BLISS AND BONE’S WEDDING WEBSITE
If you’re shopping around for a customizable wedding website, let me introduce you to Bliss and Bone. Offering up a variety of stunning designs, their modern wedding website templates are polished and refined, offering you access to over 100 prints, fonts, and colors. All sites are mobile and tablet friendly and allow you to collect and export your guest’s info via their RSVP feature. And the impression doesn’t stop there … check out all Bliss and Bone has to offer in invitations, stationery, and branding as well. 

5) THE PLAYLIST GENERATION
Don’t have the budget to bring in a DJ or Band but also don’t have the time to curate hours of music yourself and would rather not rely on Pandora’s playlists? Contact The Playlist Generation. Curating and executing soundtracks for your soul, The Playlist Generation creates the atmosphere you’re looking for by pulling in your personal music preferences and remixing soundtracks to keep the party moving. Super easy, incredibly affordable and no hassle necessary – leave it to the pros to design playlists specifically for you and your crowd.

6) INTEGRATED SOCIAL MEDIA WALL 
Engage attendees at your next event 
by aggregating content from their own social media. The social media wall harvests and edits social media content live via Twitter and Instagram and then integrates it into animation templates that are then displayed for all to see. Create a win-win situation for you and your guests by featuring a unique hashtag for the event and getting attendees to promote it in their social media posts – not only will it strengthen your event’s presence but it will allow users to express themselves publicly.

7) EVENTBRITE
Whether your focus is non-profit or corporate events, EventBrite is the platform for you! This one-stop shop for managing event sales and attendees allows you to plan, promote and sell tickets to events, and publish them across social media directly from the website. You can even monitor real-time ticket sales, check-in attendees, track attendance live and accept fast, secure payment for tickets and merchandise on-site.

8) NEXT VR’S VIRTUAL REALITY HEADSETS 
Dying to attend Justin Timberlake’s next concert or sit courtside at the NBA finals but can’t fork up the dough? NextVR’s Samsung Gear Virtual Reality headset might be the next best thing. Slip on these puppies and dive into a 360 degree all-immersive experience in which you are instantly transported to the Staples Center from the comfort of your own couch. And who knows … this is probably only the beginning of live virtual reality. Give it a year or two and Aunt Ethel might be able to attend your wedding ceremony from another country.

9) DIGITAL MAPPING
Imagine eating a 3-course dinner in Morocco, Istanbul and South Africa … all in one sitting. With digital projection mapping, you can do just that, Reshaping the way we experience events, digital mapping can metamorphose a plain space and turn it into a spectacle within a matter of seconds. Using 3D imagery, this is one of my favorite techniques to implement for those with a modest budget, willing to take a risk. While pricey, the payoff can leave a lasting impression with attendees.