How to Promote Your Event Through Social Media (Vol 2)
… continued from How to Promote Your Event Through Social Media (Vol 1)
#6: Create One Unified Hashtag for Use Across All Social Channels
This tip may seem like a no-brainer, but you would be surprised how many events skip this vital step. Create, use and market your event-specific hashtag. You should be using this hashtag well in advance of your event dates and it should be included on EVERYTHING. Every digital image you create, every piece of collateral, your email signature… Anywhere you can think of—share it!
By using an event-specific hashtag, you’ll make it really easy for people to find not only what you’re sharing, but what other people are saying, too!
This is also a great way to create and participate in an engaging conversation with attendees and interested parties.
#7: Mention Your Event and Hashtag in All of Your Bios
Now that you’ve created your hashtag, don’t forget to add it to the Bio (About) section of each of your social accounts. An event hashtag in the Bio section is an often-underused tactic, but it has the potential for big gains. Once you have a link to your event, update your Bio section, and then people have a very simple way to find out more. They just need to click the link!
Not only does this create an easy way for people to see the event, it also ties that event directly to YOU. Ultimately, people connect to people and this is one way to give authenticity and transparency to you personally, not just the event.
#8: Share Pictures of Speakers With Quote Overlays
It’s almost impossible to overemphasize the importance of using visuals in your marketing. Donna Moritz of Socially Sorted explains, “In this fast-paced, noisy online world, visual content is the best way to not only capture the attention of fans, but also to have them take action on your content.”
While a headshot of a speaker might excite some people, it’s important to share something worthwhile from that speaker as well. Take one powerful statement from each of your speakers and add that to a graphic containing a headshot of the speaker. This gives people something to tie to that speaker, a glimpse into his or her personality or presentation.
This also provides another opportunity to give your speakers additional exposure. (And for them to share with their own audiences, providing exposure for your event.)
#9: Create a Group Post Featuring Event Speakers
Odds are, you selected your event speakers because they’re thought leaders in their fields. What better way to highlight the caliber of talent at your event than an expert roundup blog post?
Asking your presenters to contribute to this type of post has several benefits:
- Your speakers will feel appreciated when they are afforded an opportunity to display their expertise to your audience.
- Prospective attendees get a preview of the excellent content shared at your event.
- Your readers gain the wisdom from multiple experts in one post.
- This type of post is often one of the most shared, providing you valuable evergreen content.
Some ideas for roundup posts are marketing tips, favorite tools, blogging tips and marketing predictions. You can also do niche roundup posts such as Facebook advertising tips, Twitter tools, etc.
#10: Share Behind-the-Scenes Visual Content
A LOT of work goes into pulling off a fantastic event. Give a glimpse into this exciting and sometimes chaotic experience by sharing images and videos of the preparations going on.
Share stories of how you’re pulling everything together and don’t forget, mistakes and challenges happen. Be authentic and share the challenges you face and what steps you took to resolve them. It humanizes your brand and makes you more relatable.
Posting behind-the-scenes photos and videos is also a great way to generate buzz and boost engagement. It builds an emotional connection by fostering a sense of being an insider to the event, a “glimpse behind the curtain.”