How to Promote Your Event Through Social Media (Vol 3)
We are back for more tips and tricks to promote your event on social media. Keep reading as we dive back in for ways you can generate excitement and engagement through social media.
#11 Create A Facebook Event Page
While this may seem small scale and arbitrary, most people log into Facebook at least once a day and are more likely to find out about your event if you create a Facebook event page.
By creating a Facebook event page, you are giving our guests a one-stop-shop for all the information they need for your event that is convenient and easy to find. You can add the time and date, links to websites and social media, and even buttons for ticket purchasing made easy.
Facebook will also help with your event success with their targeted news feed ads and event insights to measure the effectiveness of your efforts. And as the big day approaches, you have the tools to send out reminders which encourage people to RSVP and promote ticket sales.
#12 Create A Warm Welcome
Instagram has provided its users with new tools to make connecting easy! When you receive a new follower, send them a direct message with a brief 15-second video extending your thanks and inviting them to your upcoming event.
To add an even more personal touch and boost the relatability of your brand, have the person who made the videos greet attendees at the event. After all, there’s nothing better than a familiar face!
#13 Build Excitement With Your Podcast
Whether you host your own, or you land a guest spot on another podcast seize the opportunity to share about your upcoming event. Weave the value proposition into the conversation while mentioning who the speakers are and how your guests will benefit from attending.
Highlight takeaways that will pique the interests of your guests and get them exciting about what’s coming!
#14 Create Shareable Graphics For Your Speakers
When asking others to promote events, it is important that you make it as user-friendly as possible! Make it fun and simple for your guest speakers to promote their presentation by curating ready-made graphics for them to use!
Use flattering photos of the speaker, and keep the image consistent with the branding of your event. Go the extra mile by making several copies of the graphic in a multitude of sizes to make sharing across platforms clean and seamless.
Finally, encourage your speaker to share the graphics on their social media platforms, blogs, stories, and so forth!
#15 Leverage Facebook Tools
Don’t just stop at creating a Facebook Event page! Update every corner of your Facebook presence to reflect the anticipation and excitement of the upcoming event. Showcase your advertisement through a cover photo, add a Call-to-Action button, and keep promotion consistent!
With Facebook’s tools such as its new Call-to-Action button, users can easily redirect audience members to purchase tickets, sign up, or follow your event!