How to Promote Your Event Through Social Media (Vol 3)
… Continued from How to Promote Your Event Through Social Media (Vol 2)
#11: Create a Facebook Event Page
Most people log into Facebook at least once a day. Make it easy for them to keep up with event news by creating an event page listing. Your event page is also a great place to encourage networking before the event. The convenience of an event page also encourages sharing by attendees.
To help make your event a success, Facebook has added new tools such as targeted news feed ads and event insights to measure the effectiveness of your efforts.
As the big day approaches, don’t forget to send out reminders to encourage people to RSVP on your event page.
#12: Welcome New Instagram Followers With a Video Invitation to Your Event
Instagram has made it very easy to offer a warm welcome: direct messages with video. You have 15 seconds to say thank you to your new followers and invite them to your event. This is especially effective if the person making the video will also be at the event to greet attendees. Who doesn’t like to see a familiar face when in unfamiliar surroundings?
#13: Mention the Event in Your Podcast
Whether you have your own podcast or you’re a guest, seize the opportunity to discuss your upcoming event. Be sure to talk about your value proposition—not just who the speakers are, but what your listeners can gain by attending.
Remember, you’re asking people to invest time and resources to attend—highlighting important takeaways is a great way to pique interest and get more registrations. And don’t forget to talk about the fun stuff, too!
#14: Create Special Graphics in a Variety of Sizes for Your Speakers
Make it fun and simple for your speakers to promote their presentation at your event. Be sure to use a great photo of the speaker and keep the image consistent with the branding for your event.
Since different social media platforms use various sizes of images depending on the type of post, take the time to create graphics in a multitude of sizes. This makes it convenient for your speakers to optimize the images on whatever social network they use.
Encourage your speakers to share, share, share the graphics on their social platforms, blogs, email signatures and more.
#15: Leverage Facebook’s Call-to-Action to Drive Traffic to Your Registration Page
You’ve already (hopefully) updated your cover photo to showcase your event, so why not take it a step further by adding a Call-to-Action (CTA) button?
Facebook recently rolled out its new CTA button for pages, said to “bring a business’s most important objective to the forefront of its Facebook presence.” What could be more important than generating event revenue for your business?