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How to Promote Your Events Through Social Media (Vol 1)

Does your business conduct events?

Are you wondering how to use social media to promote those events?

Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event.

Read on to see various creative ways to increase awareness, engagement, and sales for your event.

#1: Use Facebook Ads to Remarket to Prospects

Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show event ads to Facebook users who left the website before purchasing a ticket.

Remarketing can be a very effective strategy because people rarely buy the first time they hear of an event or see an offer. This is especially true for big-ticket items like conferences and conventions.

#2: Create a Highlight Reel From Prior Events

Video provides a unique opportunity to convey the energy and excitement of a live event. Great visuals and catchy audio are a potent combination that drives registration. It also creates engagement opportunities as the video is shared with friends.

Things to keep in mind when creating a video:

  • Remember your intended audience. Your video should convey the value of your event to prospective attendees. Make the benefits of attending crystal-clear.
  • Host on both YouTube and Vimeo. Each platform has different strengths, so take advantage of that. YouTube is the #2 search engine in the world and the most used video platform on the Internet. Vimeo, though smaller, offers more control over your brand and no distracting banner advertisements.
  • Leverage it everywhere. Video can be shared almost everywhere: your website and/or event landing page, in your newsletter, in articles, with affiliates and on social media, including 15-second clips on Instagram. 

#3: Harness the Power of Visual Testimonials

Do you have great comments in the exit surveys from previous events? Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, speakers or your event in general. Don’t let those nuggets go to waste!

#4: Empower Affiliates, Fans and Attendees With Shareable Assets

Make it easy to share your event. Provide a web page with branded downloadable resources that fit any platform.

For attendees: Capitalize on their excitement! Provide a button to immediately share a tweet or post when they land on your thank-you page after registering.

#5: Use Photos of Attendees in Social Updates

If you have a repeat event, leverage those fun photos you took at previous events. Even better, share user-generated content on your social accounts.

Take a flattering, fun picture of some of your attendees and create a status update. Identify the people in the picture and be sure to tag them if you can. This gives people an opportunity to comment and talk about how much they learned or what a great time they had and how much they’re looking forward to attending again.

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