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How to Promote Your Events Through Social Media (Vol 1)

Do you have an event you’re trying to promote? Give social media a try!

Whether you’re hosting a conference, a cocktail hour, or a creative online event, social media is a powerful tool to gain exposure and influence audiences that you wouldn’t otherwise reach.

Keep reading to find creative ways to widen your reach, engage your audience, and raise awareness for your event.

#1 Take Advantage of Facebook Ads

Facebook allows you to directly target custom audiences and display your ads to people who have already visited your website. With remarketing, or retargeting, advertisers can show event ads to Facebook users who have visited your website and left without purchasing a ticket.

This is a particularly influential strategy because consumers rarely buy the first time they hear of or see an offer. In this way, the event “follows” them so that they are reminded of the opportunity and are more likely to buy.

#2 Fuel The Fire With Prior Events

Creating a highlight reel from past events generates a unique energy that will draw your guests in and pique their curiosity. The bright lights, smiling faces, and heart-thumping background music is sure to capture the attention of your audience and will have them dying to attend your next event!

When creating a video, be sure to remember your intended audience so that you can develop an ambiance that appeals to them. Make the benefits of attending clear, and the excitement of the occasion contagious.

Be sure to host your video on both YouTube and Vimeo, as both offer unique advantages you will want to utilize. But don’t stop there! Once it is created, leverage your video everywhere you can. Embed the link into your blogs and newsletters, post it on social media outlets, and even feature it on your website or landing page on the months leading p to the big day!

#3 Let Your Clients Speak For You

Never underestimate the power of testimonials! Harness the power of positive feedback and let quotes tell your story! Maybe you have photographs of excited attendees dancing the night away, or an elated comment about how dazzling the evening was. Use your guests to tell the story!

#4 Empower Sharing

Ensure that your promotional material is easy to share across all platforms. Ensure that it is dowloadable at any size, so that affiliates, fans and attendees can share their excitement.

Furthermore, empower your social media followers by adding a button through which they can easily tweet or share about your event upon arriving at the “Thank You” page after registering.

#5 Use Photos of Attendees to Build Excitement

If this is a repeat event, use photos and videos from previous events to generate anticipation. Better yet, share user-generated photos found in your event hashtag to share on your social accounts. Always ensure that it is a flattering angle of your guests enjoying themselves, and don’t forget to add photo credit! This gives people the opportunity to comment and reminisce about what a great time they had and how they’re looking forward to next time!

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